Advertising Case Studies 2014

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In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.

He speaks three languages fluently, and is also a published poet and amateur film critic.

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns.

From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses.

With over 420 global advertisers, agencies, trading desks, and demand side platforms (DSPs), Smaato has a full stack of programmatic advertisers looking to place their creative within BBM, particularly in their high-traffic regions of Indonesia, Saudi Arabia, and Latin America.

BBM’s best-performing ad unit through Smaato’s Publisher Platform (SPX) is the 300×250 banner for smartphones with native media, rich media and image ads included.

He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal.

His writings have appeared extensively on Simpli Flying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360.

While Smaato reaches virtually all audiences across the world, some BBM audiences for programmatic advertising on SPX are in Indonesia, Venezuela, Argentina, Singapore and many English- speaking countries.

Smaato and BBM showed steady and strong growth in e CPM performance during the whole of 2015.


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