The only time our services will be performed is when and if they are needed or they are recommended on the O. The parts and products we will use will also help in our appeal to customers.
We will use top of the line, name brand parts such as Auto-X, Reman, and Xilco.
Our company will be offering two products: the first being automotive service which will generate a gross profit margin of 60% on average.
This will include bumper-to-bumper service on cars and light trucks, i.e.
The need for a full service automotive center with competent and trusting mechanics is always there.
Chuck Liepshur and Rich Rudy have built, and are still accumulating, a clientele that has followed them from location to location through promotions and careers.
These are very successful because they are well-known and offer a wide variety of services.
The weakness of these companies will be our advantage.
These clients are loyal and will continue to follow LR Automotive, when we move to our new location.
With advertising in local newspapers, mailers and handbills, business should increase by a margin of 10% annually.