Aviation Business Plan

The aircraft will be equipped with the latest technology in order to enable the business traveller to use his time efficiently while travelling.The company will start by leasing two aircraft and expand its fleet to 6 aircraft by the second year of operation.

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Sky Trails will reduce the overall travelling time by at least 1 hour and 30 minutes for passengers flying to and from the city of London, Canary Wharf, and the fast growing Cambridge area.

Providing a personalized and comfortable experience is key in retaining customers and getting repeat business.

It is important to note that during the first 12 months the operations will be handled by Travel Air which has ETOPS certification, thus taking away much of the operational burden from Sky Trails' management and ensuring a timely launch. (1993-1996) Ken Loman, Technical Director Technical General Manager, Accountable Manager, Qatar Airways (1997-98) Technical General Manager, Accountable Manager, City Flyer Express (1991-97) Project/Development Engineer, Air Europe (1988-91) John Mac Donald (Founder/Chairman City Flyer Express 1992-1998) Ryan Roland (Professor, Columbia Business School) The London-New York route is currently served by British Airways (11x/day), American Airlines (7x/day), Virgin Atlantic Airways (5x/day), United Airlines (4x/day), and Continental Airlines (2x/day).

Markus Friedman, Chairman CEO of EBEL Watches (1991-1999) CEO of CWS (1964-1991) William Scott, Founder and Managing Director Assistant to CEO, Southern Winds (airline in Argentina) (1999) Associate, Global Transportation, Chase Manhattan Bank (1995-1998) M. These airlines operate out of Heathrow and Gatwick with wide-body aircraft (B747s, B777s, B767s, A340s, A300s, DC-10s) in a two- or three-class configuration.

It will offer customers a compelling value proposition: a high level of service and comfort at 50 percent of the current published business-class fare.

Having successfully raised £1.3 million from angel investors, Sky Trails is now looking to raise £25 million from investors who are interested in the opportunity presented by Sky Trails and believe in its growth potential.British Airways has introduced a fourth class of service, World Traveller Plus, which is equivalent to Virgin's Premium Economy.By targeting such a dense route, Sky Trails initial market share will not be significant enough to be considered as a threat by the major transatlantic carriers.Sky Trails is the project name for a new airline company that will focus on single class long-haul scheduled flights.Sky Trails will capitalise on the widening gap in long-haul travel between business and economy class.In addition to an attractive price, Sky Trails will offer passengers considerable time savings, convenience, and will focus on creating a lifestyle appeal.The business model contemplated enables the company to reach a break-even point with 40 passengers per flight (50 percent load factor) which significantly reduces the risks associated with typical airlines that need a greater number of passengers to break-even.Sky Trails will be a "business to business" airline and will focus exclusively on the premium/business segment of the market.Sky Trails will charge £1,800 for a roundtrip ticket as opposed to £3,580 (for companies with high volume demand, Sky Trails will offer further discounts down to £1,400 for bulk purchase).With an 80-passenger configuration, the cabin of the Boeing 757 will look more like a private jet than like a large mass transportation aircraft.Boarding and disembarking will be much faster given the low number of passengers.

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