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In addition to properly tracking inventory, make sure you have a good accounting system in place.Whether you use Quickbooks or hire a bookkeeper, it’s important to keep track of how your business is doing, and where you need to make improvements.
Bar marketing consists of two main activities: customer attraction and customer retention.
Customer attraction is theoretically simple – put out an ad and watch the customers flow in.
It's important first to come up with a great name for your bar.
Use this restaurant name generator from Fit Small Business if you're stuck.
Some of these are easy to obtain, while others more complicated. Not acquiring the proper license is a silly mistake that can cause your bar to close down, so don’t skip this step. People go out for atmosphere and to socialize, so selecting the right music, décor, and furniture is important.
When choosing your bar design, make sure everything is complementary.
For example, don’t open an Irish pub and play top-40 music; everything should be in sync.
You can check out Pinterest for some unique ideas, or if you have the budget, hire an interior designer.
Utilize social media, encourage customers to share promos with friends, and consider putting some money behind your brand.
Once you have a killer staff, rely on them to find you more candidates.