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That way, you can better segment your marketing campaigns and set separate goals, if necessary.
Part 2 discusses the details of a go-to-market plan along with a template.
If you have other outlines, areas to include or comments, please share.
One of the best ways to get people excited to read your marketing plan is with a well written executive summary.
An executive summary introduces readers to your company goals, marketing triumphs, future plans, and other important contextual facts.
Close your marketing plan with a brief explanation on how you plan to track or measure your results.
This will save you a lot of frustration down the line by standardizing how you track results across your team.
The outline can be adapted to any industry and does not include all possible categories (there is no one size fits all). I have seen good one-page marketing plans as well as good 50 page plans.
Keep in mind that it is a tool and shared across the company.
What often ends up happening is these businesses will try different marketing tactics ad hoc, with only minor to moderate success.
Or they’ll score a big win by chance but find themselves unable to properly scale their tactics, goals and strategies.