Case Study Internal Communication

Case Study Internal Communication-74
People connect with the bigger picture of HSBC because they see themselves reflected in it.

People connect with the bigger picture of HSBC because they see themselves reflected in it.

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Employee heroes are at the center of this impressive campaign.

With over 1000 new employees, Siemens Hull was looking to forge a robust culture and bring their strategic vision to life.

There were plenty of fun teasers to shift away from the ordinary.

Our full-channel launch included emails, posters, banners and videos to show Hershey’s people how to find, use and contribute information.

HSBC now uses these amazing photos throughout their internal comms – in presentations, reports, and the intranet.

Not only has the bank saved money on mediocre stock photos – they’ve raised the bar for employee engagement.The team launched a global photography competition asking employees to capture the spirit of HSBC – across six categories.They ended up with over 6000 images - a truly inspiring result and a testimony to the fact that real images resonate.As the news spread it was fantastic to hear stories from behind the scenes through our network of employee reporters, aka Hershey’s ‘citizen journalists’. We saw an increase in open and read rates, and high engagement with the channels.The community of employee reporters continues to grow.In partnership with H&H internal communication agency, Hull combined eye-catching wall designs with employee insights to craft an immersive on-boarding experience.Now, as team members walk from the car park, through the offices to the factory floor – they can see the corporate culture laid out before them – expressed in their own words with their own faces looking back at them. See the blades of Hull's wind turbines reflected in the graphics? Read the H&H case study for more details on the project.When the lovely team at Hershey approached us to help them breathe life and personality into their expanding set of internal communications channels, we leapt at the chance!Rumours we were being paid in chocolate were sadly unfounded.85% of Hershey’s people have said that The Plume has made it easier to find relevant news and information (feedback has been so good it’s made us blush).And there’s more to come, including a new podcast launching later this year.


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