Case Study Of Marketing Research

The ECB’s aim was to research how to increase audiences at cricket matches, stimulate interest in cricket in general and encourage more people to play the game.

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Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how broadband meets customers’ need for speed, identify key segments in the gaming market, explain how BT has developed a marketing mix for broadband gaming.

Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the cultural change brought about at Argos to boost sales, be able to identify the 7 Ps of the extended marketing mix, understand the changes made to the marketing mix at Argos, Edition 9: As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs.

Edition 6: This case study looks at how Cadbury Schweppes applied an adopted business philosophy (Managing for Value - refer to The Times 100 Edition 5) to one of its core business activities: selling chocolate products to children either directly or through their parents. Martens has built brand awareness through sponsorship links to music, fashion and theatre and outlines the promotional activities which support these areas.

Edition 3: This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large operating area, is developing a common thread of relationships between its business units based on corporate branding that reflects the central values of the company.

Edition 3: This case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers.

It examines the value of the Jeyes name and shows how the business has been revitalised through the process of 'brand stretching' and new brand initiatives.Edition 7: This case study examines the creation of a new and exciting brand - Café Cadbury - which shows how detailed thought has been applied to making this a successful venture which extends the Cadbury reputation by providing a high profile presence and by giving consumers even more reasons to choose Cadbury.Edition 7: This case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage.Edition 2: This case study focuses upon service quality by illustrating how one organisation - Yorkshire Electricity - in a fundamentally reorganised electricity industry, has developed a customer service strategy to redefine the way it looks after its customers.Edition 17: This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business.Contact us if you experience any difficulty logging in.Edition 10: As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis.Edition 9: As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range.Edition 8: This case study looks at how the England and Wales Cricket Board (ECB) recently undertook a substantial piece of market research.Edition 4: This case study examines how one part of British Steel has responded to its changing business environment to become a centre of excellence.It describes how a range of initiatives and developments has helped British Steel’s staff at Shotton Works to improve their customer focus.