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Market research indicates an increasing number of wealthy consumers in Cleveland are interested in landscape architecture based on sustainable design. Currently, only two exist—neither of which focuses on eco-friendly planning nor are certified by green organizations. provides a premium, sustainable service for customers with disposable incomes, large yards, and a love of nature.Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.The next step is to outline your ideal customer as well as the actual and potential size of your market.
Within Cleveland’s residential landscaping market, there are only two high-end architectural competitors: (1) Yard Makers and (2) Design Your Landscape.
All other businesses focus solely on either industrial projects or residential maintenance.
has never been better: For more details, refer to our post on how to identify and attract customers.
Competitive research begins with identifying other companies that currently sell in the market you’re looking to enter.
Worse, fuzzy goals won’t inspire confidence from investors.
Company Business Plan Example
Nor will they have a profitable impact on your business.
The idea of carving out enough time to learn about every potential competitor you have may sound overwhelming, but it can be extremely useful.
Answer these additional questions after you’ve identified your most significant competitors: If you haven’t done your homework, those investors will see right through you.
Before you leave a nine-to-five income, your business plan can tell you if you’re ready.
Over the long term, it’ll keep you focused on what needs to be accomplished. Or, an internal document to guide you, your leaders, and your employees? The executive summary lays out all the vital information about your business within a relatively short space; typically, one page or less.