The existence of universal stylistic and psychological color reactions is therefore placed in doubt: what we would consider a wild, flamboyant, and feminine color is, in India—at least according to DV—considered refined and conventional.In this my research, I would like to say that they want to have dream, hope toward their future and to be tender in mind.”, that I would investigate the assumed female propensity for pink. As I soon found out, however, pink was actually considered a color best suited to boys until as late as the 1950s. Pink, inasmuch as it is a watered-down red—the fiercest of colors (does anyone doubt me here?)—was naturally associated with boys, with their instinctive attraction to fire trucks and sports cars.“Pink and black look good on everybody—except redheads.” When pressed, she suggested, “Maybe it’s because of Barbie” (proof that kids are aware of the effects of marketing, branding, and advertising).“Maybe because I was given pink stuff as a baby—and maybe because it’s pretty.”According to a Japanese color analysis website, “the color pink is very suitable for ladies. In addition to consulting fashion mavens, online analysts, and teenagers, I planned to ask sociobiologists why this association, if it indeed existed, might be beneficial to the species.The in 1918 said, “The generally accepted rule is pink for the boy and blue for the girl. It’s hard to say for sure, but one could make the case that as women asserted themselves in society in the late 1940s, as a response to the influx of men who were mostly traumatized and battered from World War II, more active roles in the world encouraged women to adopt an appropriately energizing color for themselves—that is, if one is to believe the color analysis.The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is pertier [sic] for the girl.”So much for genetic, gender-based color predilections—or at least in the way we commonly think of them. It could thus be argued that adopting pink was an early sign of the feminism due to flower in the 1960s, and that far from being a color imposed on women by marketing men, pink was actually a badge of self-determination and power.Schauss began to experiment on himself, with the help of fellow researcher John Ott, and soon discovered that a particular shade of pink had a most profound effect. It was noted that by merely staring at an 18 x 24 inch card printed with this color, especially after active and intentional exercise, there would result “a marked effect on lowering the heart rate, pulse and respiration as compared to other colors.”In 1979, Schauss managed to convince the directors of a Naval correctional institute in Washington State to paint some prison confinement cells pink in order to determine the effects this might have on prisoners.Needless to say, suggesting that prison cells be painted pink was not an immediately popular idea—prison officials, like the rest of the culture, having rapidly absorbed the switch in pink’s gender affiliation—so, to commemorate the bravery of the prison directors, Schauss named the color after the two men.Once confused with a kind of beetle that does eat grain, the Merchant beetle was scientifically re-categorized, but the name stuck.These beetles get their name because they were commonly found on merchant ships, hiding in organic cargo.