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In this situation, research participation is voluntary and is always based on informed consent.
(1) to validate interviews and/or (2) to determine an additional fact of analytical importance to the study (including the practice of appending client-owned database information to the research organization's data file as an analytic aid).
Where additional inquiry is indicated, research participants must be given a sound reason for the re-inquiry; a refusal by the participant to continue must be respected.
CASRO’s mission is to provide the environment and leadership that will advance the integrity, quality, and best interests of research businesses, as well as the U. CASRO works with national and international associations to support and improve the integrity and quality of research across geographic and cultural borders.
This Code of Standards and Ethics for market, opinion, and social research sets forth the agreed-upon rules of ethical conduct for research organizations.
The Standards Committee and the Board of Directors of CASRO will evaluate these circumstances as they arise and, if appropriate, revise the Code.
The Code, therefore, is a living document that seeks to be responsive to the changing world of research, while setting forth important principles that should inform the judgment and behavior of research organizations based on the ethical spirit of the code, even in circumstances for which definitive standards have not been updated or articulated.
The following Principles define the research industry and support its unique and critical separation from the societies, industries, and economies that it serves.
These research principles are national and universal, allowing CASRO and other national associations to ensure that research is (a) not confused with, (b) subsumed under, or (c) manipulated by other professions, industries, or activities.
Research informs marketing; it does not achieve it.
Research participation may be active or passive: a.