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In other words, evergreen content is always going to be relevant to someone. Evergreen content, if done right, can generate tons of organic traffic long after it was published.This is especially valuable if you don’t publish new content on a regular basis.
Collect the questions you frequently get from your existing customers.
You will be able to refer to this piece of content many times. New Clients’ Questions: we often prepare great content in emails to onboard new users.
Comparison: show your expertise by comparing different tools, providers or services.
Some companies even found a way how to create evergreen comparison pages automatically. Product Reviews: this is one of the most popular evergreen topics.
We see that more and more people are starting to produce evergreen content to get long-lasting results.
Evergreen content slowly becomes a buzzword in the marketing world.
Coming up with a good title for your evergreen content is very important.
It should be optimized for SEO and include important keywords. Beginner’s Guide: provide an entry point and explain new concepts to the readers who are just starting out. How-to for Advanced Users: sometimes advanced guides are easier to write than beginner guides. Buying Guide: explain what people need to know to purchase a certain item, including ways to compare different brands and choices.
This means every evergreen content you create is a long-term investment.
You can focus on the quality and stop pushing yourself for quantity.