Customers in Asheville are invited to bring their used coffee grounds to a designated point each week, where it will be made into fertilizer for a community garden.
Once the physical storefront is up and running, customers can their grounds to the store at any time. This is why it remains important for Green Tree Coffee to focus on serving the world at large.
At the outset, marketing will be done through social media.
In the course of her travels, founder and CEO Mc Bride has amassed a large following on Twitter and Instagram.
She will direct attention to the Green Tree Coffee website, make regular suggestions on coffee to purchase, and share stylish photographs pertaining to the events.
Product will be sourced from the coffee farms that Mc Bride has personal experience working with.It is founded by Lawson Mc Bride, a backpacker, world traveler, and coffee lover who spent the past five years funding her travel by working on small coffee farms in exotic locales on six of the seven continents.Mc Bride is passionate about coffee that simply cannot be bought in any conventional grocery store, so she brings worldwide Internet attention to her favorite coffee farms where she used to work, lest they otherwise go unnoticed by the public.It’s your business’s bible. Below is a sample of a coffee shop business plan for a fictional shop that we’re calling Green Tree Coffee.Importantly, all of the facts and figures it contains are invented, but its formatting and flow are valid.Demographic data is important to creating tailored services and marketing, but the most important information in this section is how much money your customers spend on coffee, and how much more they’re likely to spend in the future. This includes how many employees you'll have, your hours (and why those are the most advantageous hours to be open), where you'll get your supply of coffee beans, whether you'll also sell home espresso makers and coffee accouterments, and how you'll ensure quality control.Investigate laws and competition, and include this in your business environment section.For instance, you may want to deliver an eco-friendly message to your customers, and will thus carry fair trade organic coffee and biodegradable cups and spoons.Advertising is a specific activity designed to get your marketing message out to your customer.Green Tree is not presently seeking funding, but this may change in the future.Right now the company is entirely bootstrapped off of Mc Bride’s savings, and she is able to purchase product at a great discount due to her personal connections in the coffee industry around the world.