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You can fine tune, edit, revise, and change your business plan at any given point. Also, as odd as it may be, even though the executive summary is positioned at the beginning of your business plan, it will most likely be the last thing you write.The key is to start building on your plan so you have some guidance as to the direction you want to take your fitness business, not only in the early stages but long term as well. Explain exactly what you do and what your business aims to provide as well as an overview of your financial projections for the future. The executive summary will pull pieces of everything that is covered in this plan into one concise summary as an overview. Do you sell a product, or do you provide your customers and clients with a service? If you are a gym that provides monthly memberships, personal training, nutrition consulting, and sells supplements, you should explain it here.
With online campaigns, you can use blogs, your website, social media, and influencers.
Explain which avenues you intend to use and how you will implement then.
This is where you explain who your client or customer is, along with your target demographic.
Explain who you intend to market your business to and all of their behaviors.
In this section the main focus should be on what exactly your fitness business does. You want to describe what each of these pieces of your business are in detail.
Are there supplements you intend to sell that are manufactured as a private label for your brand or will you be a retailer for various existing brands that you do not own?
It is the purpose of this report to consider as many relevant factors as possible to compile and more complete and accurate business plan.
Are you looking to start your own fitness business? To continue with the planning and growing stages of your business, you’re going to need to create a fitness business plan.
The outline below will explain the key parts to putting your plan together.
It should be noted that just because something is (or is not) in your business plan, doesn’t mean things are set in stone. You don’t need to go in depth with your financial projections, as there is a section of the fitness business plan later on that you will use to go into more detail.