Here are some things to consider when planning your small business event.
Before you can start planning a successful event, be clear on why you want to hold the event at all.
Event planning is no small task, but it can be a great way to bring in some new faces and to get people excited about what you have to offer.
If you’re hosting an event, you’re probably trying to get a certain clientele in the door.
What is the hook or draw card for those you want to come along to your event?
You need to define what about the event is going to get your audience through the door.
Events cost more than you think, especially when it comes to the venue and food and beverages.
Make a thorough list of all the expenses so there is no surprise when the bills starting coming in at the end.
Before you do anything else, you must clearly define your target audience.
Once you have determined this, the other elements of the event will fall into place more easily in terms of format, content, location etc.