Just like a story, good case studies have a beginning, a middle, and an end, as well as a protagonist – your customer – overcoming a problem and achieving their objective, just like the main character of a story.By the end of a case study, the reader should be able to visualize themselves as the hero of their own story.Tags: Argumentative Essay On GamblingDeveloping Dissertation Research QuestionSpm Essay About HomeworkSix Barriers To Intercultural Communication EssayMy Childhood Dreams EssayFree Business Plan OutlineThesis Word CountDissertation Planner
They’re designed for audiences that are already strongly considering becoming your customers, which is a smaller but more qualified group of people than your general audience. Don’t be disheartened if a case study blog post doesn’t perform as strongly as your best content.
Word Stream publishes case studies regularly, but they never receive as much traffic as our most popular blog posts, and that’s okay.
They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service. Although case studies can be used to accompany new product launches, they are not merely vehicles to talk about new products. They can be used to advertise new products or features, but it’s not about in the most literal sense.
They get preoccupied with things like brand voice or messaging matrices and forget to leverage the narrative form that makes stories so compelling.
Try to find an interesting customer for your next case study. Are any of your customers using your business to solve difficult or unusual problems?
Get creative when searching for someone to serve as the basis for your next case study. Yes, you want your case study to be interesting and feature a compelling angle, but you also want the vast majority of your target market to be able to identify with it.My first thought was whether there were any similarities between training difficult dogs and getting to grips with Ad Words as a new advertiser.This thought became the basis for the entire case study.However, the storytelling label most definitely does (or should) apply to case studies, because stories are exactly what case studies are.Case studies are self-contained stories about how a real customer overcame their problems using your products or services.This begs the question – why create marketing case studies at all?The answer is because they’re Now that we’re clear on what a marketing case study is (and isn’t), as well as why you should be producing them, let’s talk about how to actually write a case study worth reading.In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read.We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.Yes, we want to create a useful, helpful resource for prospective customers, but let’s be real – nobody’s winning a Pulitzer for a case study, and it won’t be going viral on social media, no matter how well-written it is.Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert – nothing more.