The middle decades of 20th century saw introduction of television and other modes of communication which were the sign of events to come.Multimedia according to Tay Vaughan is defined as set of mediums that are grouped together to make up one large entity that fulfils the requirements in number of ways.
The Nicholson School of Communication is part of the College of Sciences and offers majors, minors, and graduate degrees in advertising/public relations, interpersonal and organizational communication, journalism, and radio-television.
Multimedia Technology While Internet service providers and networking companies finally begin adjusting to the startling growth of the Internet, a new technological wave is about to break that threatens to further shake the assumptions they have made about the net-centric computing marketplace.
This was first of few steps towards the transition that was bound to become part of the human life.
It was soon followed by communication in terms of wireless systems and later wired mode of transmissions in later years of the century.
They will become self-customizing, intelligent, Internet ... Others are using streaming multimedia to sell products, and the average consumer is buying computers and a variety of new information appliances with as much multimedia capability as they can afford. are accepting customers’ requests of information and now even orders for ... Transferring data in electronic form is actually ... audio, video, and data information as coded light pulses.
(Finley) Out in the Internet infrastructure on the servers, routers and switches that move the data, the problem is even more complex. New services for customers, 3 D high definition TV, virtual reality information ... These lines convey digital data quickly, which allows much faster access to the Internet ... Except for the videogame enthusiasts at one end of the spectrum and professional users who needed advanced graphics capabilities for business at the other, the average consumer saw no compelling reason to pay extra for that kind of capability. This has been the crux of the legal battle between Diamond Multimedia ... The possibility of higher bandwidth into the home via digital subscriber line (DSL) and cable modem, and the general acceptance of new streaming media standards such as MPEG-4 have made multimedia content available to desktop systems via the Internet. 1995 Grolier Multimedia Encyclopedia, Grolier Electronic Publishing, ... Often system vendors would use multimedia capabilities as a lure to give consumers that extra reason to buy a system, promoting and even funding the development of content-mostly CD-ROM-based- to give away free with their products. capabilities integrated into the same session (and this includes video conferencing in the further future). Suddenly, a pull market has appeared, and a variety of content providers are offering their products for downloading or for viewing in real-time from the Web. to Internet Protocol Television with content being viewed through technologies used for computer networks ... (Finley) The introduction of multimedia into the equation makes the job of all three much more complex. Multimedia transmissions, depending on the degree of compression, mean more data, putting additional pressure on the data processors. Multimedia in a way has replaced the old means of communication, while newspapers were heavily relied on for information and keeping in touch with the outside world, multimedia sources have made it possible to watch the news life as it happens without the need of waiting for next morning to receive the newspaper.Post mails would take days to reach the desired persons; electronic mails have replaced them that enable instantaneous contact.Amongst those efforts was the approach towards the media, communication and technology.While communication routes can be traced back to early years 20th century when Wright brothers (Heppenheimer, 2003) successfully launched an aero plane which was more of a glider.With digital graphics all around, multimedia finds its applications in the field of advertising.Every channel is dependent on the advertisements for managing the finances and expenses, attractive multimedia techniques are naturally bound to attract customers towards themselves, therefore they are thickly used for the advertising campaigns.