On the contrast, the weak organizational culture always links to no clear strategic management.
In other words, employees do not know how to conduct business in the workplace, and the corporation does not have characters for clients.
Until this very day, this leadership expectation remains fundamental to the thoughts and actions of every single Mercedes employee.
2 The impact of organizational culture on strategic management Organizational culture plays an important role in the strategic management of companies.
In other words, although there are diverse cultures in the large organizations, the common characteristics of beliefs are existed in the management team (Gordon 2008, P. The common beliefs shared by the members in the organisation are the essence of organization culture.
It is a kind of thinking mode which is approved by each other about the organisation.In the organizational culture, people and groups interact with each other, including clients, partners and employees (Hill and Jones 2001, P. The power of organizational culture cannot be ignored, because it inspires employees, attracts clients and promotes the cooperation with partners.For example, ” The Best Or Nothing” (Daimler 2010).2.1 The impact of organizational culture on customers Cultures can be considered as some agreement inside companies.Each employee brings a different set of personal experiences and a variety of backgrounds to the company.1 The concept of organizational culture What is the organisational culture?In fact, the organizational culture is the basic beliefs of the company that are accepted by clients and shared by employees.The aim of this paper is to analyze the organizational culture and its impact on the strategic management.In recent years, the importance of organizational culture is discussed and emphasized more and more frequently.Using the wide range of the examples and literatures, the importance of organizational culture to an understanding of strategic management is analyzed critically.Last but not least, this paper makes the conclusion of the critical analysis and further gives some suggestion for the strategic management of corporations.