(It also gets bonus points for using the safety power word “proven”, which we’ll discuss in a moment.) If you want to stomp on your readers’ greed glands, use these power words: Greed isn’t the only emotion you want buyers to feel. They need to trust both you and your product or service. On the landing page for one of our Smart Blogger courses, we use power words to make sure our customers feel safe: In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words: Remember when you were a kid, and someone told you NOT to do something?
From that point on, you could think about little else, right? This Ahrefs article tempts you with its headline: Any blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.
Nearly every headline on the cover is either blatantly or indirectly about sex.
And it works, not just for men’s and women’s magazines, but for anything.
Power words are a shortcut to sparking that emotion.
And in this post, you’ll learn how to use them like a kung fu master.Want to bring your ideas to life, to make them take up residence in the mind of the reader, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want?Then you need to infuse your content with power words. Just for a moment, stop reading this post, turn on the television, and go to a major news channel.Specifically: Power words are persuasive, emotional words that trigger a positive or negative response. Each underlined word makes the audience feel something.They can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter. Emails, resumes, blog posts, sales copy, and proposals are all designed to influence the reader in some way.The truth is, we’re all fascinated by the mysterious and forbidden. Its purpose, after all, is to entice the reader to read the rest of your content.If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.Its explicit “Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters.But a title like “Total Money Makeover” also implies another greed word (even though it doesn’t directly state it): money-saving. Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.The more emotion your writing makes readers feel, the more engaged they will be.