Vasileiadou and Vliegenthart’s findings in 2009 suggest that the positive impact of Internet use on research productivity is limited and may only be relevant only when collaborative endeavors suffer from coordination problems, inferring that scientists may have preferences when it comes to social media use.These preferences may be attributed to factors such as demographics, attitude, behavior, skills or other social aspects of the scientist and, as reported by Mc Afee, Inc.Tags: Notes From A Native Son EssayGender Discrimination EssayImportance Of Sports And S In School EssayEssay On PharmacogenomicsFormat Of A Research Proposal With ExamplesCheat HomeworkAp English Language Rhetorical Analysis EssaysProblem Solving And Decision Making TrainingSpoon Feeding Essay
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In the area of development, Chou, in 2009 cited social scientists’ observations that social media have increased individuals’ connectivity and enabled users’ direct participation and were thus believed to have direct implications for health communication programs that can impact on population health.
On the education front, a 2011 study of the Center for Marketing Research of the University of Massachusetts–Dartmouth showed that 100 percent of U. colleges and universities are now using some form of social media.
The results of the study will be invaluable as a policy input specially that, as of date, UPLB has to fully consider the applications of social media for public relations and academic and research productivity.
Review of related literature Scientists, researchers, and members of the academe have networks, in one form or another. “Does the technology acceptance model predict actual use?
Among the technologies that gave shape to what science communication is today are the so–called “social communication technologies” — elaborated by Koo, , blogs, Twitter, Facebook, You Tube, etc.).
The role of social media in communication has become so globally popular and important that, as of 2011, 84 percent of Fortune 100 firms are using at least one of the four most popular social media platforms (Barnes and Lescault, 2011).
In terms of policy, it is suggested that the university administration take a hard look at the benefits and tradeoffs of integrating the use of social media in various aspects of instruction, research, and extension.
A social media use policy should be carefully crafted and appended to the University’s existing acceptable use policy for Internet resources.